Brand Interpreter/Builder · Creative Strategist · Dallas, TX

I find the soul of a brand - then build the world around it.

From documentary pilots in Paris to brand campaigns, retainer partnerships and AI-powered brand IP products and solutions. I help founders and marketing leaders turn their beliefs into content people choose to watch.

Selected Work

Stories built to last.

Campaigns, brand films, and digital experiences for brands that believe in something.

Trailer

Cultivate Trailer

Pub Creative · 2023

The Cultivate trailer introduces an intimate, visually driven docu-series in Paris where the city becomes both backdrop and collaborator, as distinct creative personalities share how they express themselves through food, film, fashion, art, history, and culture. Framed by reflective voiceover — 'Paris has always been a way for me to tell my story' — the piece positions the project as an act of giving back to the city by revealing its 'soft underbelly,' the quiet, beautiful layers that exist beneath the clichés. Set to atmospheric music and paced with lingering, observational imagery, the trailer promises a slow, human-scale exploration of style and story, inviting viewers to meet people whose lives and work collectively redefine what Paris feels like now.

Brand Partnership

Snaps Clothing Company

Pub Creative · 2023–2024

Full-service brand partnership from launch to growth — strategic planning, social content, video production, photography, graphics, and copywriting working together to build an authentic menswear presence for a challenger brand out of Dallas, TX.

Lexus Racing Apparel Drop 1Lexus Racing Apparel Drop 2Lexus Racing Apparel Drop 3Lexus Racing Apparel Drop 4
Connector Credit

Lexus Racing Apparel Drop

Lexus · 2025

Facilitated the introduction between Lexus and Snaps Clothing that led to this branded apparel collaboration for Lexus racing enthusiasts.

The Story

I don't make ads. I make things people choose to watch.

My career has been built at the intersection of brand strategy, culture and human storytelling. At Pub Creative, I lead high-impact projects for brands in fashion, tech, hospitality, and beyond - not by following briefs, but by finding what the brand actually believes in, and making that belief visible.

What makes me unusual is that I work on the agency/creative studio side but think like a brand builder. I'm a super-connector who introduced Lexus to Howler Bros for their Land Cruiser campaign, introduced a Lexus executive to Snaps Clothing Co. for a brand collaboration, and helped brands build partnerships through my network.

From a documentary pilot shot in Paris to AI-powered product experiences, my measure of success is simple: did it feel true? Does your audience feel something when they watch it? If yes - that's the work.

"My biggest strength is that I can quickly see the DNA of a brand and help them build the visual world around it."

On set, Dallas
On set, Dallas
Snaps Clothing campaign
Snaps Clothing campaign
Dallas
Dallas

Expertise

Skills most resumes don't know to name.

Built across 12+ years on the agency side, working with 20+ brands across fashion, tech, CPG, automotive, and hospitality.

(01) Rare Skills

01

Brand Interpreter

Interpret brand and founder DNA into clear stories and strategies that genuinely connect with audiences.

02

Trend Forecasting

Reading cultural signals before they become market trends.

03

Creative Storytelling

Turning brand beliefs into narratives audiences seek out.

04

Cultural Strategy

Connecting brands to communities and moments that matter.

05

Digital Asset Management

Building and organizing creative ecosystems that scale.

06

Brand World Building

Creating visual, tonal, and emotional universes for brands.

07

Experience Design

Designing moments - not just content - that audiences inhabit.

08

Visual Research

Sourcing references, aesthetics, and cultural touchpoints that define a brand's look.

(02) Core Strengths

Strategy & Brand

  • Brand DNA Interpretation
  • Campaign Strategy
  • Integrated Marketing Communications
  • Partnerships & Brand Introductions
  • Influencer Marketing
  • AI-Powered Marketing Solutions
  • Consumer Promotions & Sweepstakes

Creative & Production

  • Documentary-Style Video Production
  • Vibe Coding
  • High-End Lifestyle Photography Direction
  • Social Content Architecture
  • Branded Merchandise Design Influence
  • Fashion & Apparel Design
  • Premium Content Creation

Clients & Collaborations

Brands I've helped tell better stories.

  • Cultivate
  • Easy Slider
  • Snaps Clothing Co.
  • Hospitality Alliance
  • Scrap-It
  • De La Vega Capital
  • San Martin Bakery
  • Blockbuster
  • Henkel
  • Sports Authority
  • Masterlock
  • Pier 1
  • Big Red
  • Whole Foods
  • Dr Pepper
  • Snapple
  • Clamato
20+

Brands across fashion, tech, CPG, automotive, hospitality, and beverage

12+

Years on the agency side reading brand DNA and building creative worlds

2 Continents

Brand activations, documentary production, and campaign work including Paris and North America

"
Cody is a valuable member of any business development team. His experience penetrating large marketing organizations inside Fortune 500 companies as well as medium sized businesses is paramount. Cody has strong interpersonal skills, team mentality, respect and passion for his work which ultimately translates into an exponentially more engaged customer base. Cody knows how to identify and close large opportunities that are both value add for the client as well as profitable for his team and company. Cody's flexibility inside and outside of the office gives him a unique skill set that allows him to be efficient and impactful in distant or external markets.

At Brandmovers, Cody developed relationships with large and medium sized organizations with revenues in the range of $100MM to $5B USD, such as Dr Pepper Snapple Group, Kraft Mondelez, Daisy, ACCO, Whole Foods, Corner Store and Sports Authority. He is a strong addition to any international marketing or sales organization.

- Héctor Pagés · Global FinTech Executive

Let's Work Together

Ready to build something your audience actually feels?

I'm selectively open to new opportunities as a Marketing Director, Creative Direction, or Brand Strategist - on the brand side, creative studio or agency side - Remote or around Dallas, TX. If your brand has a story worth telling, let's talk.

Download Resume

Based in Dallas, TX · Available worldwide

Experience

A career built across brands, agencies, and industries.

  1. AI Certified Marketing & Content Strategist

    Pub Creative · Full-time

    Sep 2019 – Present

    Dallas–Fort Worth Metroplex

  2. Board Member

    Karis Municipal Management District · Seasonal

    Jun 2019 – Present

    Dallas–Fort Worth Metroplex

  3. Marketing and Creative Services Consultant

    KlipCo Brands · Freelance

    Feb 2016 – Sep 2019

  4. Marketing Liaison + Mineral Acquisition Specialist

    Pony Oil

    Aug 2016 – Jul 2019

  5. Interactive and Integrated Marketing Manager

    WebbMason

    Jan 2015 – Feb 2016

  6. Director of Business Development

    Brandmovers

    Jul 2011 – Jul 2014

    Atlanta, GA

  7. Business Development

    RetailComm

    Feb 2011 – Jun 2011

  8. Sales Executive

    Cintas

    Mar 2010 – Feb 2011

  9. Senior Sales Executive – National

    Ohh Media!

    Oct 2008 – Mar 2010

  10. National Account Executive

    Performance Printing Companies

    Jan 2008 – Jul 2008